A decade in domain names

Founded Creative Yosfi to bring institutional discipline to an industry that had mostly run on instinct — sourcing, valuing, and acquiring premium domain names as durable digital real estate rather than speculative flips. Built a portfolio of 1,000+ premium names and closed 150+ acquisitions for founders and enterprises across 25+ countries.

Advises on the naming and brand-identity side of new ventures alongside the acquisition work, on the view that the two decisions — what to call something and which domain secures it — are really one decision.

Built the domain curation practice that became Creative Yosfi's flagship discipline — sourcing brandable .com and category-defining extensions ahead of demand, and negotiating acquisitions on behalf of venture-backed startups moving fast on brand launches.

Advised first-time founders on the naming decisions that are hardest to undo: what to call the company, which extension to fight for, and when a five-figure domain purchase is cheaper than the rebrand it prevents. That advisory work led directly to founding Creative Yosfi.